--- title: "How Coastal Recruiting Built a 20K Newsletter in Under 45 Minutes" canonical: https://www.beehiiv.com/case-studies/coastal-recruiting description: "A boutique recruiting firm turns a lean newsletter into a consistent lead-gen machine" source: live-converter generated: 2026-06-03T22:07:02.716Z --- # How Coastal Recruiting Built a 20K Newsletter in Under 45 Minutes # How Coastal Recruiting Built a 20K Newsletter in Under 45 Minutes ## A boutique recruiting firm turns a lean newsletter into a consistent lead-gen machine ![How Coastal Recruiting Built a 20K Newsletter in Under 45 Minutes](https://images.prismic.io/beehiiv/aDBAqidWJ-7kSe8w_Untitleddesign-25-.png?auto=format,compress) Written by Kanishka Kumawat Published on 07 Apr 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fcoastal-recruiting&title=How%20Coastal%20Recruiting%20Built%20a%2020K%20Newsletter%20in%20Under%2045%20Minutes&summary=A%20boutique%20recruiting%20firm%20turns%20a%20lean%20newsletter%20into%20a%20consistent%20lead-gen%20machine)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fcoastal-recruiting&text=How%20Coastal%20Recruiting%20Built%20a%2020K%20Newsletter%20in%20Under%2045%20Minutes)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fcoastal-recruiting)[](https://www.threads.net/intent/post?text=How%20Coastal%20Recruiting%20Built%20a%2020K%20Newsletter%20in%20Under%2045%20Minutes%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fcoastal-recruiting) ### Table of contents ### **Situation:** Coastal Recruiting, co-founded by David Friedman and Asher Hoffman, is a boutique recruiting agency focused on early-stage, VC-backed startups. With a background in tech and marketing (Google), David saw newsletters as a high-intent channel to share job opportunities and build community. They aimed to connect elite engineers with startups by nurturing a relevant, high-quality talent pool. ### **Challenge:** Despite their deep recruiting expertise, the team lacked a dedicated marketing function and needed a scalable yet easy way to engage thousands of engineers regularly. Existing ESPs were either too limited or not optimized for their branding, speed, or subscriber scale. They needed a platform that could deliver personalized, high-value emails fast and consistently. ![](https://images.prismic.io/beehiiv/aXxh4AIvOtkhCGyY_unnamed-1-.avif?auto=format,compress) ### **Solution:** They launched their newsletter on **beehiiv** from day one, leveraging its ease of use, templates, and reliable deliverability. They used beehiiv to send job openings and community updates, spotlight events, and promote partner companies—all in under 45 minutes per send. The newsletter maintained a personal tone (“Hey, I’m the founder...”) and curated only highly relevant content. ### **Results:** - 20,000+ engineers subscribed - 5–7 qualified leads generated each week - High open rates and only 10 spam complaints after 10+ sends - Newsletter built and sent in 45 minutes weekly ## Related Case Studies ![How The Small Bow Left Substack for beehiiv and Grew Open Rates by 35%](https://images.prismic.io/beehiiv/ahVlu7K9tuLqEJDp_Untitleddesign-39-.png?auto=format,compress) ### How The Small Bow Left Substack for beehiiv and Grew Open Rates by 35% A recovery newsletter breaks free from Substack, builds its own branded platform on beehiiv, and immediately sees a 35% jump in open rates [ Read Case Study → ](/case-studies/the-small-bow) ![How TechCrunch Streamlined Editorial Workflows with beehiiv](https://images.prismic.io/beehiiv/aPdWMrpReVYa3gfP_Untitleddesign-29-.png?auto=format,compress) ### How TechCrunch Streamlined Editorial Workflows with beehiiv The Growth Playbook Powering TechCrunch’s Media Engine [ Read Case Study → ](/case-studies/techcrunch) ![How a Queer Sports Newsletter Doubled Its Revenue After Leaving Substack](https://images.prismic.io/beehiiv/agwKIqYofJOwHWi7_Untitleddesign-37-.png?auto=format,compress) ### How a Queer Sports Newsletter Doubled Its Revenue After Leaving Substack Why leaving Substack was the best business decision Frankie de la Cretaz ever made [ Read Case Study → ](/case-studies/out-of-your-league) ![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/boosts-promo-2x/rockets.svg) ## The Only Writing & Publishing Tool You Need [ Start Your Free Trial ](https://app.beehiiv.com/signup?plan=max)