--- title: "10,000+" canonical: https://www.beehiiv.com/case-studies/pure-procurement description: "Learn the Secrets Behind Building a Niche Audience in 2025" source: live-converter generated: 2026-06-03T22:04:20.573Z --- # 10,000+ # Why Joël Collin-Demers Switched From Substack to beehiiv ## Partnering with beehiiv helped System Sunday Save Thousands of Hours ![Why Joël Collin-Demers Switched From Substack to beehiiv](https://images.prismic.io/beehiiv/aCWdRydWJ-7kSI5Y_Untitleddesign-6-.png?auto=format,compress) Written by Kanishka Published on 12 Apr 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fpure-procurement&title=Why%20Jo%C3%ABl%20Collin-Demers%20Switched%20From%20Substack%20to%20beehiiv&summary=Partnering%20with%20beehiiv%20helped%20System%20Sunday%20Save%20Thousands%20of%20Hours)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fpure-procurement&text=Why%20Jo%C3%ABl%20Collin-Demers%20Switched%20From%20Substack%20to%20beehiiv)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fpure-procurement)[](https://www.threads.net/intent/post?text=Why%20Jo%C3%ABl%20Collin-Demers%20Switched%20From%20Substack%20to%20beehiiv%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fpure-procurement) ### Table of contents ### **Situation** Joël Collin-Demers, a solo consultant and procurement tech expert, launched _The Pure Procurement_ newsletter to democratize hard-to-access industry knowledge. His goal: help procurement leaders leverage technology more effectively. Starting with blog posts and LinkedIn content, the newsletter became a trusted resource for over **10,000 niche subscribers**. ### **Challenge** As the newsletter grew, Substack’s limitations became clear. Joël needed: - Better analytics - Integrated website and email tools - Customization for monetization and branding - A platform that aligned with his one-man, content-first workflow and niche business goals ### **Solution** Joël migrated to **beehiiv**, attracted by: - Powerful **no-code website builder** - Weekly product updates aligned with creator needs - Automated tools for **polls, lead magnets, and newsletters** - Tools for experimentation, monetization (ads, boosts, paid subs), and **long-form partnerships** ### **Results** - Built a **10,000+ engaged, high-quality audience** - Monetized via brand partnerships, not just ads - Unified his **ecosystem of content, events, and consulting** - Saved time, increased content ROI, and strengthened audience trust - Created custom sponsorship packages combining ads, webinars, deep dives, and more ![](https://images.prismic.io/beehiiv/aCWdjydWJ-7kSI54_unnamed-1-.png?auto=format,compress) ## Related Case Studies ![How The Small Bow Left Substack for beehiiv and Grew Open Rates by 35%](https://images.prismic.io/beehiiv/ahVlu7K9tuLqEJDp_Untitleddesign-39-.png?auto=format,compress) ### How The Small Bow Left Substack for beehiiv and Grew Open Rates by 35% A recovery newsletter breaks free from Substack, builds its own branded platform on beehiiv, and immediately sees a 35% jump in open rates [ Read Case Study → ](/case-studies/the-small-bow) ![How TechCrunch Streamlined Editorial Workflows with beehiiv](https://images.prismic.io/beehiiv/aPdWMrpReVYa3gfP_Untitleddesign-29-.png?auto=format,compress) ### How TechCrunch Streamlined Editorial Workflows with beehiiv The Growth Playbook Powering TechCrunch’s Media Engine [ Read Case Study → ](/case-studies/techcrunch) ![How a Queer Sports Newsletter Doubled Its Revenue After Leaving Substack](https://images.prismic.io/beehiiv/agwKIqYofJOwHWi7_Untitleddesign-37-.png?auto=format,compress) ### How a Queer Sports Newsletter Doubled Its Revenue After Leaving Substack Why leaving Substack was the best business decision Frankie de la Cretaz ever made [ Read Case Study → ](/case-studies/out-of-your-league) ![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/boosts-promo-2x/rockets.svg) ## The Only Writing & Publishing Tool You Need [ Start Your Free Trial ](https://app.beehiiv.com/signup?plan=max)