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Wix vs. beehiiv

beehiiv is the dynamic and modern alternative to Wix, focused on newsletter growth and monetization.

Wix vs. beehiiv — The Complete Platform Comparison

Wix is a versatile all-in-one website builder designed for small businesses, creatives, and anyone who needs a website with e-commerce, bookings, or a portfolio.

beehiiv is purpose-built for newsletter creators and publishers who need email, website, growth tools, and monetization in one platform.

If your primary goal is growing and monetizing a newsletter audience, beehiiv delivers everything you need without paying for two separate subscriptions.

Wix is good for

  • Small businesses that need a full website with e-commerce, bookings, and event management
  • Visual-first businesses like restaurants, salons, and portfolios that need drag-and-drop design flexibility
  • Beginners who want an all-in-one website builder with hundreds of templates

beehiiv is best for

  • Content-focused newsletters and publications
  • All-in-one solution for website, email, data analytics, and growth tools
  • Ownership of your audience and custom aesthetic
  • Affordable flat-rate pricing that favors growing creators and companies
  • Enterprise-level solutions made simple and accessible to everyone

compare features

With beehiiv you'll have the same suite of tools used by the world's largest newsletters.

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beehiiv

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Wix

Monthly Pricing
Monthly email sendsUnlimited200 free; paid plans from $10/mo (separate from website plan)
Free plan up to 2,500 subscribersFree plan available but with Wix branding, no custom domain, and 200 emails/mo cap
Up to 10,000 subscribers$109$17–$39/mo for website + $24–$49/mo for email marketing (separate subscriptions)
Up to 100,000 subscribers$329$29–$39/mo for website + $49/mo for email marketing (separate subscriptions)
Paid Subscriptions0%2.9% + $0.30 per transaction (payment processing fees)
Content Management Features
Team memberstrue (2–100 collaborators depending on plan)
Email sendstrue (requires separate email marketing plan)
Web posts
Publications
Subscriberstrue (contacts managed via Wix CRM)
Website Features
Web hosting
Subscribe forms
Advanced email captureBasic; advanced requires apps
Custom domaintrue (free first year on paid plans)
Survey formstrue (via Wix Forms)
Advanced web builder
Podcast sitestrue (via Wix Podcast app)
Link in bio
Ai website buildertrue (Wix ADI / Wix AI)
Website analyticstrue (built-in on paid plans)
Newsletter Features
Custom builderBasic drag-and-drop email editor
Optimized deliverabilityVia SendGrid; no published deliverability stats
Custom fieldsLimited (via CRM labels)
Custom HTML
Audience polls
A/B TestingBasic split testing on subject lines
Content creation AItrue (Wix AI / Astro)
Custom mobile appsWix app (site-focused, not newsletter)
Podcaststrue (via Wix Podcast app)
Collaborative editing
Inline comments
Dynamic contentBasic personalization with dynamic values
Growth
Recommendation network
Magic links
Referral program
Boosts
Monetization
Integrated Ad network
Paid Subscriptionstrue (via Wix Pricing Plans app; Core plan+ required)
Boosts
Direct sponsorships
Digital productstrue (via Wix Stores; Core plan+ required)
Analytics
Campaign analyticsBasic open/click rates
Subscriber metricsBasic contact metrics
Advanced segmentationLimited (labels and filters)
Advanced analyticstrue (built-in site analytics on paid plans)
Integrations
Giphy
Unsplash
API accesstrue (Velo by Wix)
App marketplacetrue (Wix App Market, 500+ apps)
Security
2FA
SSOtrue (Enterprise)
Support
Normal supporttrue (24/7 on paid plans)
Priority supporttrue (Business Elite)
Account managerEnterprise only

beehiiv is built for

Content Creators

Publishers who want to grow and monetize newsletters with tools like referrals, paid subscriber acquisition, and ad placements. Wix focuses on websites and general business tools — not newsletter-specific growth.

Media Companies & Publishers

Get unlimited email sends on all beehiiv plans, including tools for A/B testing, segmentation, and audience growth. Wix's email marketing is a separate paid add-on with basic features and limited sends.

Startups & B2B Organizations

beehiiv offers newsletter-specific tools such as A/B testing, audience segmentation, and recommendations for cross-promotion. Wix email tools require a separate subscription and lack newsletter growth features entirely.

Solopreneurs

Start free with 2,500 subscribers and unlimited sends. Wix's free plan caps you at 200 emails/mo with Wix branding and no custom domain. beehiiv charges 0% on paid subscriptions.

Still Have Questions?

Is beehiiv better than Wix for newsletters?

For newsletter creators and publishers, beehiiv is purpose-built for the job. While Wix offers email marketing as an add-on to its website builder, the email tools are basic: limited sends, minimal automation, and no newsletter-specific growth features. beehiiv includes unlimited sends, advanced segmentation, a referral program, a recommendation network, and a built-in ad network, all designed to help you grow and monetize a newsletter audience. Wix is a strong general-purpose website builder, but if newsletters are your core focus, beehiiv delivers more out of the box.

How to migrate from Wix to beehiiv?

To migrate from Wix, you simply export your contact list from Wix's CRM or email marketing tool as a CSV file and import it directly into beehiiv in just a few clicks. beehiiv's support team can help ensure a smooth transition, and you can set up a custom domain so your subscribers won't notice any disruption. If you were using Wix's blog for content publishing, beehiiv's website builder and blog archive make it easy to continue publishing under one roof.

Is beehiiv cheaper than Wix for running a newsletter?

In most cases, yes. Wix requires two separate subscriptions to run a newsletter with a website: a website plan (starting at $17/mo) and an email marketing plan (starting at $10/mo). For serious newsletter creators, the combined cost of Wix website and email marketing easily exceeds what beehiiv charges for an all-in-one platform. beehiiv starts at $0/mo for up to 2,500 subscribers and charges 0% on paid subscriptions. Wix charges payment processing fees of 2.9% + $0.30 per transaction on all sales.

Does Wix have newsletter growth tools?

No. Wix does not offer a recommendation network, referral program, Boosts marketplace, or magic links. All of these are built into beehiiv to help you grow your subscriber base organically and through paid acquisition. Wix's marketing tools are designed for general business promotion (SEO, social media, ads), not specifically for newsletter audience growth.

Can beehiiv replace Wix entirely?

For newsletter creators and content-driven businesses, yes. beehiiv includes a website builder with custom domains, SEO-friendly blog publishing, a link-in-bio page, and an AI website builder. If your business runs on content and audience growth, beehiiv covers everything in one platform. However, if you rely on Wix for e-commerce, appointment bookings, or business management tools like invoicing and CRM, those features fall outside what beehiiv is built for. In that case, you can use both platforms together, with Wix handling your storefront or business operations and beehiiv powering your newsletter, audience growth, and monetization.

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